Implement the "Belt and Road" two-way bridgehead

The rise of e-commerce has brought a lot of impact to physical stores to a certain extent. In order to save store expenses, many small manufacturers have transformed from store development to e-commerce development. Nowadays, business is difficult and the market is cold. It is hoped that the government can strengthen management, especially the optimization of the ancient town consignment department, and optimize the transportation conditions for the development of the ancient town's lighting; implement the "One Road, One Belt" policy, so as to drive domestic consumer demand and support the lighting industry.

Manager Li, General Manager of a Lighting Co., Ltd. in Zhongshan City

High-end products will inevitably defeat low-end products

The manufacturers who took orders in the stores did not attract too many customers, and the rise of e-commerce led to the reduction of rents in the stores. As for whether the store is saturated, it is up to the market to have the final say, and the development of the industry has the final say.

Industry shuffling is a trend, and this is true in any industry, not just in the lighting industry. In fact, this is a good thing and a rare business opportunity. Industry reshuffle means that powerful companies have more opportunities and go further. High-end products always beat low-end products. Therefore, it is inevitable that products will continue to move from low-end to high-end, and enterprises are also constantly optimizing and technological innovation to survive in the market. However, due to the diversification and multi-leveling of consumption levels and consumer groups in China, in general, products at different levels have certain consumer groups, so no matter how the cards are shuffled, a certain number of small manufacturers will find their own survival space. No matter how the industry develops and reshuffles, it is certain that no company or industry alliance is strong enough to catch all customers in the market.

Zhongshan Shengzhe Lighting Co., Ltd. parallels both domestic and foreign sales, and the domestic sales are mainly engineering, and the engineering is not mainly in large and medium cities, so as to avoid the stagnation of real estate and other projects in large and medium cities. influences. In addition to China, there are still many undeveloped markets in the world, and they are not as fast as China’s development. There is still a great need for these markets, but the product quality and price requirements are lower. As long as we can do it, there will be profits. Just take the order. Therefore, our overall situation in 2015 is still optimistic.

I am not very optimistic about the market situation in 2016, but it will not be worse than this year. Therefore, companies must make appropriate self-adjustments to welcome 2016. Because, any industry, at any time, there is a market need. The question is whether what you have made can be appreciated and willing to pay for it. Can do this, the market will never have a cold winter!

XX Lighting Design Co., Ltd., Guzhen, Zhongshan City, Mr. Zhang

Raise the barriers to entry into the industry to prevent vicious competition

In fact, the main reason for the rent reduction in the ancient town stores is mostly due to the fact that there is an oversupply situation in the hypermarkets, but in fact, there is no saturation phenomenon in the ancient town hypermarkets. "Without our industry, your e-commerce business would not be able to jump!" This is Dong Mingzhu's ridicule, but it hit the nail on the head. E-commerce is only a business, not a factory. As long as the ancient town of Dengdu is firmly engaged in production, not only the e-commerce has to order from the ancient town, but the whole world must go to the ancient town to place orders. By then, the store in the ancient town may not be enough!

Industry shuffling is the normal state of economic development. As far as the matter is concerned, the lighting industry in Guzhen does have the characteristics of low thresholds. Due to the low thresholds, there are vicious competitions such as bucket prices, monthly settlements, seasonal or even semi-annual settlements, and cheques become "promissory notes" and other vicious competition. The "screwdriver factory" is difficult to survive, and a vicious circle of "off the road" of the factory and then evolving to the "off road" of the freight department appears. Regarding the future development of Guzhen, I think it is necessary to intervene in the management from the government's point of view and severely punish "runners". Secondly, it is necessary to raise the industry entry barriers, encourage and praise trustworthy businesses, promote positive energy, and squeeze the industry chain of the lighting industry. Shun, enter the state of virtuous circle, only in this way, the lighting industry in Guzhen can go well and go far.

As far as the company is concerned, in the face of the continued deserted lighting sales market next year, we will explore the export market to supplement the lack of domestic orders, such as the development of our mobile phone Bluetooth remote control LED power supply, and then the direction of super-power smart LED power supply Separately, one LED power supply can achieve 300W, 500W or even 1000W, which is used for engineering lighting and marine lighting.